Rory’s Resources

In de cursus Applied Behavioural Science (42courses.com) beveelt Rory Sutherland onderstaande BD Resources aan:

ALCHEMY: THE SURPRISING POWER OF IDEAS THAT DON’T MAKE SENSE
Rory Sutherland’s most recent book covers many brilliant behavioural science stories and examples from around the world (not just ad related). If you like learning new things and want a good laugh then this is for you.

OGILVY CONSULTING
Ogilvy Consulting is a dedicated behavioural interventions team within Ogilvy that was founded to develop and execute behavioural strategies across multiple disciplines. Our dedicated team of Behavioural Strategists apply the latest academic thinking in social psychology, neuroscience, evolutionary biology and behavioural economics to a variety of problems for clients around the world both big and small.

O BEHAVE!
The latest behavioural research, podcasts and news from Rory and the team at Ogilvy.

NUDGESTOCK 2021
The recording of the annual Nudgestock festival, curated by Ogilvy Consulting, featuring a wonderfully eclectic mix of talks and case studies from some of the leading thinkers and practitioners in the worlds of behavioural science, marketing and creativity.

PODCAST: THE GROWING PAINS OF APPLIED BEHAVIOURAL SCIENCE
This brilliant Podcast is hosted by Ogilvy’s very own Daniel Bennett. Dan interviews interview top industry leaders to surface and solve the challenges faced in the growing world of Behavioural Science.

NOISE
This latest book, Noise, from BS legends Daniel Kahneman, Olivier Sibony and Cass R. Sunstein, explains how and why humans are so susceptible to noise and bias in decision-making. We all make bad judgements more than we think and this book explores what we can do to make better ones.

PODCAST: WHAT ARE THEY THINKING?
A behavioural science podcast hosted by two former Cambridge Analytica employees, Jasmine Pal and Patrick Fagan, who got engaged after meeting at the company. This podcast sheds light on the inner workings of various industries who use behavioural science to influence our decision making.

PREDICTABLY IRRATIONAL
Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

THINKING, FAST AND SLOW
Thinking, Fast and Slow is the best-selling 2011 book by Nobel Memorial Prize in Economics winner Daniel Kahneman which summarises his ground-breaking research into human behaviour that he conducted over decades, often in collaboration with Amos Tversky.

NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS
The book that kicked behavioural economics out of academia and into the mainstream, Nudge is packed full of fascinating case studies into how we can learn to better influence ourselves and others when it comes to health, wealth and happiness.

RIPPLE: THE BIG EFFECTS OF SMALL BEHAVIOUR CHANGES IN BUSINESS
A behind the scenes story of Ogilvy Consulting’s earliest days, providing a fab insight into the challenges involved in getting a behavioural change practice up and running. It’s an indispensable guide for anyone mad enough to be thinking of doing the same!

INFLUENCE: THE PSYCHOLOGY OF PERSUASION BY ROBERT B. CIALDINI
Another ‘classic’, much like some of the books at the top of this list. Read this and you’ll be able to convince anyone to do anything you want. We’re not kidding! This is Jedi mind control stuff!

BEHAVIOURAL ECONOMICS FOR BUSINESS: THE SCIENCE OF GETTING PEOPLE TO TAKE ACTION
Every sentence in this book gets straight to the point and Bri Williams’ clear thinking will make you green with envy. Does exactly what it says on the tin – helps you put Behavioural Economics principles into practice.

NICKKOLENDA.COM
If there’s anyone who knows a thing or two about psychology and marketing, Nick Kolenda’s your man. Join 50,000+ subscribers to Nick’s newsletter and don’t miss out on his excellent free guides.

BEHAVIOURALSCIENTIST.ORG
An excellent website and newsletter for all things behavioural science-y. Original, thought-provoking ideas from the frontier of behavioural science.

BEHAVIOURAL EVIDENCE HUB
Are you the type of person who goes weak at the knees for a good case study? Case studies get you crazy? Find your fill (and more) here with more case studies than you could ever imagine.

OGILVY CONSULTING’S ANNUALS
Dive deeper into some of Ogilvy Consulting’s best work with their case study annuals. We’re already looking forward to next year’s one!

COGLODE
A range of psychological principles wrapped up in a rather nicely designed website, we must say. Is there a better repository of Behavioural Science info out there?

BRIWILLIAMS.COM
One of Australia’s leading Behavioural Practitioners and author of one of the must-read books above. Packed full of practical tools, and be sure to sign up for her valuable newsletter for goodness in your inbox.

GAABS
The Global Association of Applied Behavioural Scientists (GAABS) is the world’s first independent organisation representing the interests of applied behavioural scientists, primarily working in the private sector.


Further reading:

  1. Misbehaving: The Making of Behavioural Economics by Richard H. Thaler
  2. The Undoing Project: A Friendship that Changed the World by Micheal Lewis
  3. Inside the Nudge Unit: How small changes can make a big difference by David Halpern
  4. A list of the practicing behavioural science teams around the world
  5. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
  6. Nudge: Improving Decisions About Health, Wealth and Happiness by Richard Thaler
  7. Influence: The Psychology of Persuasion by Robert Cialdini
  8. Rebel Ideas: The Power of Diverse Thinking by Matthew Syed
  9. How Innovation Works by Matt Ridley
  10. Originals: How Non-conformists Change the World by Adam Grant
  11. Thinkers vs. Doers
  12. Getting Things Done: The Art of Stress-free Productivity by David Allen
  13. Eat that Frog!: Get More Of The Important Things Done Today by Brian Tracy
  14. https://thedecisionlab.com/biases-index/
  15. What is stakeholder management?
  16. How to create a stakeholder management plan
  17. 10 Key Principles of Stakeholder Management
  18. Guy Kawasaki’s 30/20/10 Rule for Powerpoint (presentation success)
  19. https://blog.42courses.com/home/behavioural/the-sapir-whorf-hypothesis Why you should name your concept!
  20. Insanely Simple: The Obsession That Drives Apple’s Success by Ken Seagall
  21. Why Simple Wins by Lisa Bodell
  22. The Laws of Simplicity by John Maeda
  23. https://www.popularmechanics.com/science/health/g1216/10-awesome-accidental-discoveries/
  24. Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Rory Sutherland (excuse the shameless plug on Rory’s behalf 😉)
  25. Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bachal
  26. Rebel Talent: Why it Pays to Break the Rules at Work and in Life by Francesca Gino
  27. Plan Do Check Act – Model
  28. https://helpjuice.com/blog/tacit-knowledge
  29. Richard Feynman: Guess (test your hypothesis)
  30. Dark Patterns
  31. https://insidebe.com/articles/how-ogilvy-used-psychology-to-increase-sales/
  32. https://www.wired.com/2010/12/eyes-good-behavior/